Effective Date: 01 April 2026
1. INTRODUCTION
This website, operated under the domain name www.elevatedluxurystudio.com (the “Site”), is owned and operated by Elevated Luxury Studio Pty Ltd ("E.L.S", "E•L•S" referred to in these terms as “we”, “us”, and “our”) ABN 54 688 878 408 .
2. OUR COMMITMENT TO PRIVACY
We are committed to protecting your privacy and ensuring that your personal information is handled safely, respectfully and in compliance with applicable laws. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, interact with us online or offline, or use our Services.
This Policy forms part of and is governed by our Terms of Service. It applies to your use of our Site, our social media channels and any associated products or services (collectively, the “Services”) and explains how we collect, hold, use and disclose data and comply with the requirements of the Privacy Act 1988 (Cth) and to the extent applicable, with the EU General Data Protection Regulation (GDPR) and constitutes part of our Website Terms & Conditions.
This Privacy Policy does not apply to information shared on other platforms we do not own or control. For example, if you interact with us on third-party platforms like Instagram, Facebook, TikTok, Pinterest, X, or YouTube, your information is subject to the privacy policies of those platforms.
3. JURISDICTIONAL COVERAGE:
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also adhere to relevant international privacy frameworks, including:
- The EU General Data Protection Regulation (GDPR)
- The UK General Data Protection Regulation (UK GDPR)
- The California Consumer Privacy Act (CCPA) and Children’s Online Privacy Protection Act (COPPA) (USA)
- The Privacy Act 2020 (New Zealand)
- The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
- The Personal Data Protection Act 2012 (PDPA) (Singapore)
We are committed to upholding your rights under each of these frameworks and to ensuring your personal data is handled with care, transparency, and in line with all applicable standards.
4. INFORMATION WE COLLECT
We may collect the following types of personal information from you, depending on how you interact with us:
- Personal Identifiers: Your full name, email address, phone number, billing and shipping addresses. ·
- Account Information: Username, password, and any other credentials used to access your account with us. ·
- Payment Information: Credit and debit card details, billing information, and other data required to process payments securely. ·
- Order History: Information relating to past purchases, including product details, order dates, and transaction values. ·
- Marketing Preferences: Your preferences regarding how and when you'd like to hear from us about promotions, offers, and updates.
- Device & Usage Information: IP address, browser type, operating system, referring URLs, pages viewed, and other technical and behavioural data collected via cookies and similar tracking technologies.
We collect and use this information for the following purposes:
- To create and manage your customer account To pre-fill checkout fields and improve checkout experience ·
- To allow you to manage your preferences and purchase history
- To streamline future purchases and order tracking ·
- To help you log in easily to our Site and access personalised features
- To recommend products based on your browsing or purchase behaviour
4.1. Legal Basis for Processing
We rely on the following lawful bases to collect and process your personal information:
- Performance of a contract: To process transactions and provide products or services you’ve requested. ·
- Consent: Where applicable, we will seek your consent before sending marketing communications or using certain cookies. ·
- Legitimate interests: For operational efficiency, such as improving user experience, analysing how our Services are used, and showing you relevant products based on your interests (e.g. maintaining a purchase history or wish list).
- Compliance with legal obligations: In certain cases, we are required to collect, use, or retain information to comply with applicable law (e.g. recordkeeping, fraud prevention, and tax obligations).
This Privacy Policy applies to all individuals who visit our Site, interact with our Services, subscribe to our communications, or make purchases, whether you are a customer, account holder, or visitor.
5. OUR RESPONSIBILITIES
As the provider of the products and services available on this Site, Elevated Luxury Studio Pty Ltd ("E.L.S") acts as the data controller and determines how and why your personal information is collected, used and processed.
We are committed to protecting your privacy, maintaining transparency and ensuring your personal data is handled responsibly and in accordance with all applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We do not sell, rent or trade your personal information to third parties.
We are committed to protecting your privacy and we want you to know exactly what information is collected and how we use it.
6. YOUR RESPONSIBILITIES
You are responsible for reviewing this Privacy Policy in full, as well as our Terms & Conditions .
If you provide us with personal information about another individual (such as a gift recipient, colleague, or family member), you represent and warrant that you have their permission to do so and that you are authorized to permit us to collect, use, and process that data in accordance with this Privacy Policy.
7. HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
We collect and use your personal information to operate efficiently, fulfil orders, enhance your browsing and purchasing experience, and deliver services tailored to your needs. Information may be collected directly from you or automatically through your interactions with our Site.
7.1. Information You Provide Directly
You may provide personal data to us in the following circumstances:
- When making a purchase on our Site (including physical products, digital offerings, or gift cards)
- When engaging with us via email, direct message, or social media platforms ·
- When completing forms, signing up for newsletters, waitlists, landing pages or participating in promotions, giveaways or surveys
- When submitting information voluntarily, such as for customer service, product feedback, events or other engagement
7.2. Information We Collect Automatically
We may also collect certain information automatically when you interact with our Site, including:
- When browsing our Site and accepting cookies or tracking technologies (including third-party analytics, CDNs, and advertising services)
- When engaging with embedded tools that personalize content or enhance functionality (e.g., fonts, plugins, CDNs)
- When you click links, view products, or take actions that help us understand how you use our site
For full transparency on how these tools function and which cookies may be used (including third-party analytics and advertising providers), please refer to our Cookie Policy.
7.3. Types of Data We May Collect
The types of personal and technical data we collect may include:
- Contact Details: Name, email, phone number, address Financial Information:
- Card or payment details (collected via secure third-party platforms) Account Information:
- Login credentials, preferences Order & Purchase Data: Purchase history, transaction details Marketing Preferences:
- Your opt-ins or selections for receiving communications Event or Feedback Data: Information you share during promotions, surveys, webinars, etc.
- Technical Data: IP address, login history, browser type, time zone, geolocation, operating system, device type, and plugins Usage Data:
- Clicks, page visits, time spent, scroll activity, bounce rates, abandoned carts (e.g., URL clicks, product and service views, time spent on pages and other actions) Third-Party Tool Data:
- Information gathered through embedded third-party features (e.g., content delivery networks or font services such as Meta Pixel, Google Analytics, Shopify integrations,) to improve the performance and functionality of our Site.
- These services may collect information like IP addresses to ensure proper delivery and functionality.
- Business name and basic information about your business and its history (when applicable)
- Data about your experience with our site and our products and services
- Data relating to your circumstances relevant to the products or services we provide
- Data relating to your attendance at seminars or other events held by us (including webinars and podcasts)
7.4. How We Use Your Information
We use your personal information for the following purposes:
- Operational & Transactional
- To process and fulfil your orders
- To send order confirmations, updates and delivery tracking
- To manage payments, refunds and order history
Customer Service
- To respond to enquiries, issues, or feedback
- To process returns and handle disputes
- To manage account details (including password resets and billing updates)
Account & Site Management
- To provide secure login access
- To maintain account preferences and manage saved information
- To improve site speed, layout and mobile functionality
8. MARKETING & COMMUNICATIONS (WITH CONSENT)
We may send you marketing communications about our products, services, promotions, events, and updates but only with your consent or where otherwise permitted by law.
We will always inform you before collecting any data for marketing purposes. Where third parties are involved (such as Meta, Google, or Klaviyo), your explicit consent will be obtained. You may withdraw this consent at any time.
We use your information to:
- Send promotional offers, product launches, event invitations, and newsletters
- Personalize your experience with relevant product recommendations and dynamic content
- Deliver targeted advertising based on your browsing behaviour, including via cookies and pixels from platforms such as Meta, Google, Shopify, and Klaviyo
8.1. Managing Your Communication Preferences
You can opt out of marketing communications at any time by:
We use your information to:
- Clicking the “unsubscribe” link in our emails
- Updating your communication preferences in your account settings (if applicable)
- Contacting us at info@elevatedluxurystudio.com
We will always respect your choice and ensure that opting out of marketing communications does not affect your receipt of essential transactional or service-related emails (e.g. order confirmations, shipping updates, account notices).
You are not required to provide personal data to browse our Site. However, choosing not to provide certain personal data may prevent us from delivering specific services or fulfilling orders.
8.2. Identity Verification and Authorized Agents
To protect your data rights, we may request identifying details (such as your email or account information) to verify your identity before processing your opt-out or data request. In accordance with applicable privacy laws, you may also appoint an authorised agent to submit such requests on your behalf. We will require proof of authorisation and may still verify your identity directly.
We will not discriminate against you for exercising your privacy rights.
8.3. SMS Marketing and Notifications
By providing your mobile number and opting in to receive SMS messages, you consent to receive text messages from us regarding:
- Order confirmations and updates
- Product launches and promotions
- Limited-time offers or exclusive previews
Message and data rates may apply. You may opt out of SMS marketing at any time by replying STOP to any of our text messages. After opting out, you will no longer receive promotional SMS but may still receive essential order-related messages.
We collect and store your mobile number securely for these purposes. We do not sell or share your phone number with third parties, except as necessary to fulfil your requests or as required by law.
8.4. Legal & Compliance
We may use or disclose your personal information:
- To detect fraud or prevent misuse of the Site
- To comply with legal obligations (e.g., tax laws, consumer protection laws)
- To protect our legal rights or comply with court orders, subpoenas, or law enforcement
- For any other legitimate legal purpose as required by Australian or international law
8.5. How and When We Disclose Your Information
Under data privacy laws, we are permitted to use or disclose your personal information for the primary purpose for which it was collected, or for related secondary purposes that you would reasonably expect, or where you have consented. We may disclose your personal information in accordance with privacy laws for the purposes listed above.
This may include disclosure:
To trusted third-party vendors and service providers, including:
- Payment gateways
- Analytics platforms
- Email marketing services
- Fulfilment and logistics partners
- Customer support and fraud detection services
- With affiliated entities within our corporate group
- With legal authorities, if required to comply with law enforcement or defend our rights
- In the event of a business transaction, such as a merger, acquisition, restructuring or bankruptcy
- With your consent, including through social login widgets or third-party integrations
- To enable custom marketing communications, which may involve our partners associating your cookie data with an email or home address. You can opt out of these programs at any time by contacting us or clicking the relevant opt-out link.
We do not sell your personal information. All disclosures are strictly aligned with our legitimate business purposes or legal obligations.
9. DISCLOSURES IN THE PAST 12 MONTHS
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (denoted by *) in line with the uses outlined above in How We Collect and Use Your Personal Information and Use and Disclosure of Your Data:
| Category of Personal Information | Categories of Recipients |
|---|---|
Identifiers such as basic contact details and certain order and account information (e.g., name, email, phone number, shipping and billing address, account login info). |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers). |
Commercial information such as order information, shopping information and customer support information. |
Business and marketing teams; external marketing partners (with consent). |
Internet or other similar network activity, such as Usage Data. |
Data analytics services, ad partners, affiliate platforms. |
Sensitive personal information. |
Not used or disclosed to infer characteristics. |
Category of Personal Information
Identifiers such as basic contact details and certain order and account information (e.g., name, email, phone number, shipping and billing address, account login info).
Categories of Recipients
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers).
Category of Personal Information
Commercial information such as order information, shopping information and customer support information.
Categories of Recipients
Business and marketing teams; external marketing partners (with consent).
Category of Personal Information
Internet or other similar network activity, such as Usage Data.
Categories of Recipients
Data analytics services, ad partners, affiliate platforms.
Category of Personal Information
Sensitive personal information.
Categories of Recipients
Not used or disclosed to infer characteristics.
We do not sell your personal information. We do not use or disclose sensitive personal information for the purpose of inferring consumer characteristics.
10. HOW LONG WE STORE DATA FOR
We retain your personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, including to:
- Provide and manage our services
- Maintain your account
- Process and fulfil your orders
- Respond to enquiries or complaints
- Comply with legal, tax, and regulatory obligations under Australian law
The exact retention period will vary depending on the nature of your interaction with us. For example, if you make a purchase, we will retain associated transaction records for the duration required to satisfy invoicing, taxation, and audit obligations under Australian tax legislation.
Once your personal information is no longer required for operational, legal, or administrative purposes, we will securely delete or anonymize it in accordance with applicable privacy laws and data protection best practices.
If you wish to request the deletion of your personal data, please contact us at info@elevatedluxurystudio.com. We will process your request in accordance with applicable privacy laws and obligations.
11. USER GENERATED CONTENT
Our Services may allow you to post product reviews or other user-generated content in publicly accessible areas of the Site (such as product pages, community features, or social media integrations). Please be aware that any content you voluntarily submit to public sections of our Services will become publicly accessible and can be viewed, collected, and used by others.
We cannot control how third parties may use the information you choose to make public. Accordingly, we are not responsible for the privacy, security, or accuracy of any personal information that you choose to share publicly, nor for any misuse of such information by others.
You are solely responsible for any user-generated content you submit, and you agree not to post any content that violates applicable laws, infringes intellectual property rights, or contains defamatory, offensive, or unlawful material. We reserve the right (but are not obligated) to moderate, remove, or restrict content that we deem, in our sole discretion, to be in violation of these principles.
12. THIRD PARTIES WHO ACCESS YOUR DATA
Our Site may contain links to websites, services, or platforms operated by third parties. These third-party sites are not owned, controlled, or managed by us. If you follow a link to an external site, please review that website’s privacy and security policies, as we are not responsible for how they handle your personal information.
We do not guarantee and are not liable for the privacy or data practices, accuracy, completeness, or reliability of content found on third-party websites. Any personal information you choose to disclose on public forums or semi-public platforms (including social media and comment sections) may be visible to other users and/or be processed outside of our control.
Our inclusion of third-party links does not imply an endorsement of their content, services, or practices unless expressly stated.
We may share your personal information with third parties in the following circumstances:
12.1 Service Providers
We may share data with trusted vendors and service providers who perform services on our behalf. These include, but are not limited to:
- Payment processors (e.g., Stripe, PayPal, Xero, Shopify)
- Shipping and fulfilment partners
- Email and marketing platforms (e.g., Klaviyo, Mailchimp, Zoom, Active Campaign)
- Analytics services (e.g., Google Analytics, Meta, Instagram, TikTok, or similar platforms)
- Cloud hosting providers and IT support
These parties are contractually obligated to handle your data securely and only for the purposes specified by us.
12.2. Our Corporate Group
Your data may be shared internally with other companies in our group, where necessary to provide our services or manage our business operations.
12.3. Professional and Legal Advisors
We may provide access to your data to external advisors (such as legal or financial consultants) where reasonably necessary for legitimate business or legal needs.
12.4. Fraud Prevention and Security
Your data may be disclosed to third-party fraud detection or cybersecurity services to protect our Site, users, and systems.
12.5. Legal and Regulatory Compliance
We may disclose personal information where legally required to do so, for example, in response to court orders, subpoenas, law enforcement requests, or as otherwise required by applicable law. If this occurs, we will only provide what is legally necessary and will take reasonable steps to verify the legitimacy of the request.
12.6. Business Transfers
In the event of a merger, acquisition, reorganization, sale of business or assets, or insolvency event, your data may be transferred to the new owner or entity as part of that transaction.
12.6. Business Transfers
In the event of a merger, acquisition, reorganization, sale of business or assets, or insolvency event, your data may be transferred to the new owner or entity as part of that transaction.
12.7. Marketing and Custom Audiences
Where permitted by law and with your consent, where required, we may share your data with marketing platforms such as:s.
- Meta (Facebook), Instagram, TikTok, and Google Ads (for custom audience generation and retargeting)
- Klaviyo and similar tools for managing marketing automation, newsletters, promotions, product updates, webinars, and content delivery.
This helps us deliver personalised communications and improve your experience. You can opt out of such communications at any time.
We do not sell your personal information. All data sharing is conducted strictly to support your experience, fulfil our obligations, and manage our business operations in compliance with applicable laws.
13. PAYMENT SECURITY
All real-time credit card authorisations on our Site are handled by secure third-party gateway providers and are protected using the highest level of security standards. Measures taken to protect your data include:
- Payments are fully automated with immediate response.
- Your full credit card number cannot be viewed by us or any external party.
- All transaction data is encrypted for secure storage within our third-party gateway provider’s bank-grade data center.
- Our payment provider is an authorized third-party processor for all major Australian banks.
- Funds are transferred directly from your card to our merchant account; our provider does not handle or hold your money.
We use third-party gateway providers known for delivering secure, reliable online payment solutions. While we do everything reasonably possible to protect the information in our possession, no system is infallible and we cannot guarantee the absolute security of your information under all circumstances.
We comply with the Payment Card Industry Data Security Standard (PCI DSS), an internationally recognized standard mandated by Visa, Mastercard, American Express, and Discover, and managed by the PCI Security Standards Council. This ensures the secure handling of card information throughout our Site and its payment services.
14. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and personalize content and advertising and marketing purposes. These technologies do not harm your device. You can manage your preferences via your browser settings to restrict or block cookies. Blocking all cookies may limit access to some parts of the Site. For more information, visit http://www.allaboutcookies.org or refer to our Cookie Policy.
We may also use web beacons (clear GIFs) on our Site and in our emails to track behaviors such as email opens or link clicks. These may collect information such as IP address, browser type, and email client, to help us optimize email performance ensuring we can provide you with services that better meet your needs. You can opt out of promotional emails anytime by clicking “unsubscribe” at the bottom of our emails.
15. DATA SECURITY
We implement appropriate technical and organisational safeguards to protect your personal data against unauthorised access, disclosure, alteration, or destruction.
16. YOUR RIGHTS
Depending on your location, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request as permitted by law.
- Access: Request access to the personal information we hold about you.
- Correction: Request corrections to any inaccurate or incomplete information.
- Deletion: Request the deletion of your personal information.
- Objection: Object to the processing of your personal information for certain purposes.
- Data Portability: Request a copy of your personal information in a structured, commonly used format.
To exercise these rights, please contact us at info@elevatedluxurystudio.com
Additional rights you may have under applicable privacy laws include:
- Right to Access / Know: You may have the right to request access to the personal information we hold about you, including how we use and share it.
- Right to Delete: You may request that we delete personal information we maintain about you.
- Right to Correct: You may request that we correct any inaccurate personal information.
- Right to Data Portability: You may request a copy of your personal data and that it be transferred to a third party, in certain cases and with applicable exceptions.
- Right to Opt Out of Sale/Sharing/Targeted Advertising: You may have the right to opt out of the “sale” or “sharing” of your personal information, or from its use for “targeted advertising” as defined under relevant laws. If you visit our Site with a Global Privacy Control (GPC) signal enabled, we will treat this as a valid opt-out request for the device and browser used.
- Website Cookies: When you visit or log in to our Site, cookies and similar technologies may associate your activity with other personal information, including your email or home address. We (or our service providers) may then send communications or marketing to those addresses. You can opt out at any time by emailing: info@elevatedluxurystudio.com
- Right to Limit Use of Sensitive Personal Information: You may request that we limit the use and disclosure of sensitive data to only what is necessary to provide our services or products.
- Restriction of Processing: You may ask us to stop or restrict the processing of your personal information.
- Withdrawal of Consent: Where we rely on consent to process your data, you may withdraw it at any time.
- Appeal: If we deny your request, you may have the right to appeal that decision.
16. CHILDREN’S PRIVACY
Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children without verified parental consent. If you are under 18, do not use this Site without supervision and permission from a parent or legal guardian.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 18 years of age.
17. INTERNATIONAL USERS
Our Site is operated from Australia and govern by Australian Law, but may be accessed globally. If you interact with our Site from outside Australia, you consent to your data being transferred and processed in Australia or any other jurisdiction where our service providers operate. This means your personal information may be stored outside the country in which you are located and any government authorities which have jurisdiction over the Website may be entitled to access any personal information provided.
We take appropriate steps to ensure your information is treated securely in accordance with this Privacy Policy.
18. GOVERNING LAW
This Privacy Policy and your use of this Site is governed in all respects by the laws of Australia.
19. CHANGES TO THIS POLICY
We may update this Privacy Policy occasionally to reflect changes in our practices or legal obligations. Any updates will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically to stay informed about how we are protecting your information.
20. CONTACT US
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at: info@elevatedluxurystudio.com
